Targeting

PlatformOne comprehensive targeting solutions enable omni-channel marketing to help you deliver a consistent message and experience across every customer touch point. Our solutions leverage Neustar’s Authoritative Identity to give you the most accurate, actionable, and up-to-date audience targeting data.

Target with Precision

PlatformOne provides a comprehensive set of targeting solutions to give one view of the attributes and preferences of your customers and high-value prospects that enable omni-channel targeting and deliver a consistent message and experience across every customer touch point. Our Targeting solutions empower you to discover or build high-value target audiences based on Neustar’s Authoritative Identity to give you the most accurate, actionable, and up-to-date audience targeting data.


Audience Targeting Capabilities

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AdAdvisor Audiences
Access over 15,000 pre-defined attributes, each built by linking over 80 million interconnected data points, and updated daily from over 200 data providers.

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AdAdvisor Audience Planner
Discover, identify, and build audiences to meet your specific campaign goals by leveraging the industry’s gold standard for digital planning.

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Audience Extension
Leverage your CRM or POS data to model high-value customers and identify prospects with similar attributes, increasing your reach and maximizing your marketing effectiveness.

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Cross-Device Targeting
Confidently reach your target audiences with the only cross-device platform based on authoritative identifiers to finally break down the separate silos of search, display, and mobile.

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Retargeting
Reach prospects and customers who have shown intent to purchase—but not yet converted—at every point of interaction, regardless of channel or device.

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Website Personalization
Gain actionable insights on prospects visiting your site and customize web content and offers in real time—with privacy designed into the platform from the start.

Learn how your business can grow from our expertise in Targeting.

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