Consumer and Device Insights Make the Difference

As face-to-face interactions between buyers and sellers become the exception, not the rule, the fraudster has a big advantage. Today’s cross- device, channel, and network environments make it harder to minimize fraud and deliver a great customer experience. The need for real-time identity analytics has never been greater.

Here’s how Neustar can help. We link traditional off-line identity verification (name, address, phone, email, etc.) with 21st century digital identity data (IP address, geo-location, cookie, device ID, synthetic ID, more) to give a holistic view of the consumer and the device, along with linkage/confidence in the relationship between them.

Our consumer identity platform helps answer the two key questions driving non face-to-face interactions. One, does the data a consumer provides yield a verified identity? Two, does the identity link to the device used in the interaction? Neustar’s consumer and device insights help you make smarter decisions and lower your fraud risk.

Identification and Authentication

Identify consumers across online and offline touchpoints. Provide a safer and more seamless customer experience.

  • Phone and User Identification
    Identify the digital user and phone number at the first customer touch point.
  • Digital Identification
    Analyze customers’ devices and how they behave on web sites.
  • Device Identification
    Use a distinct number (not to be confused with hardware serial numbers) associated with a smartphone or other handheld device.
  • User Location and IP Intelligence
    Use information that pairs an IP address to a geographical address to identify the geographic location of a device.

Phone and Identity Risk Attributes

During account origination, profile more precisely and evaluate risks. Know more about the user’s connecting device, phone number, location, IP intelligence, and digital identity.

  • Phone Attributes
    Match attributes about a phone number including VoIP indicator, service discontinued, prepaid phone, business phone, phone in-service, and phone type.
  • Identity Risk Attributes
    Match attributes about users’ email, address, phone, digital fingerprints, online identifiers, and device.
  • IP Intelligence and Reputation
    See the location for every IP address and a clear risk score for every IP address behind web transactions. Detect online fraud early in the process—affordably and accurately, without losing good business.
  • Fraud Risk Models
    Use data mining tools to search millions of transactions to spot patterns and detect fraudulent transactions based on learned relationships among known variables.

Identity Verification

Validate online and offline identities and devices. Increase acceptance rates, reduce fraud rates, and lower costs for manual reviews.

  • Offline Identity Verification
    Find information and identification included in non-online sources, such as drivers’ licenses, social security cards, or postal mail.
  • Digital Identity Verification: Online & Devices
    Approve transactions and customer interactions from trusted digital identities and devices.
  • MNO Identity Verification
    Analyze customers’ identities in real-time through user’s information with carriers.
  • Device Authentication
    Authenticate trusted devices for risk assessment.

Find out how Neustar can help you succeed in the connected world.

Contact Us Give us a call 1-855-898-0036


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