Omni-channel Strategy Adoption At Tipping Point, Marketers Share Action Plans

By Multichannel Merchant and Neustar

 

A revolution is underway: Marketers are moving beyond multi-channel to engage their customers and prospects across every touch point with personalized interactions driven by data and real-time predictive analytics.

To gauge progress, Neustar and Multichannel Merchant surveyed more than 350 marketing and brand executives on trends, best practices, challenges and opportunities – and analyzed the results in a comprehensive report that includes:

  • The extent of omni-channel strategies – and the results marketers expect
  • The consumer data marketers value most, and the touch points they consider critical
  • A comprehensive review of spending, revenues and attribution practices