Going Global With IP Geolocation

How Companies Are Using Geolocation to Improve Navigation for Web Users Around the World


The Internet has never been more global than it is today.

Right now, there are more than 1.2 billion Internet users around the world. Most of these people speak a language other than English and most live outside of the United States.

Companies are investing heavily to reach these Web users, with country-specific Web sites and translated content – a process known as Web globalization. From eBay’s new Web site for Thailand to Starbucks Brazil, companies across all industries are rapidly expanding their geographic reach on the Web.

But as this universe of multilingual content expands, so to do the odds of Web users getting lost within it.

You cannot control how people arrive at your Web site, so you need to do all you can to ensure that, once they’ve arrived, they easily find where they need to go.

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