Today’s marketers are facing a unique identity challenge, as the customer journey crosses online and offline channels. The solution to this challenge lies in finding ways to build a complete, stable, and ever-evolving view of the customer across all touch points.
- bridges the online and offline worlds
- is built on authoritative identity
- uses 1st, 2nd, and 3rd party data
- is regularly refreshed and corroborated
A connected customer graph helps you avoid: customer data silos, disjointed customer experiences, and marketing waste.