The heat is on. According to Duke University’s latest CMO Survey, pressure continues to build on marketers to demonstrate value.
No wonder 83% of senior marketers surveyed by Duke plan to amp up their efforts in analytics!
But analytics don’t end with insights. Best-of-breed companies – like those we work with at MarketShare – are innovating around analytics to:
- Enrich product offerings
- Improve programmatic effectiveness
- Eliminate digital and channel silos
- Become more predictive
Download our latest Forbes article – 5 Ways Brand Marketers Can Innovate With Analytics – to learn more about using analytics to drive growth and customer engagement.