As dominant as it still is, TV advertising during election season has its limitations. This new eMarketer report that summarizes research from the Pew Research Center, YuMe, and the Interactive Advertising Bureau (IAB) documents the changing landscape of political advertising and the rise of data-driven, targeted online campaigns. Get the report with fact-based insights you can use, such as:
- 65% of US adults turn to digital channels to gather information about the election
- 41% of US internet users think they see too many political ads on TV
- 43% of US registered voters search for more information about a candidate after seeing a digital ad
Get the report now and adapt your media strategies for the rapidly evolving landscape of political advertising.