Neustar sponsored a survey by the Ponemon Institute to learn what consumers expect when they visit a website. What separates a satisfying experience from a poor one? What builds or erodes trust in the website and brand? The results of the survey are compelling, and are summarized in the report What Erodes Trust in Digital Brands?
In this report you’ll learn:
- How the reasons for consumer distrust touch on marketing, IT, and security alike
- Why security and performance issues raise doubts about the brand
- Why slow websites not only annoy consumers but raise security concerns, too
- How even a year after a data breach, over 50 percent of consumers still have negative attitudes towards a brand
Get the inside scoop on what consumers think about their web experiences and how those perceptions affect their trust in brands.