In an era of high profile data breaches and a renewed focus on privacy, corporate integrity has become a key competitive differentiator for companies that interact with consumers online. Companies wishing to deepen their customer relationships must understand the importance of this shifting dynamic in order to compete in an increasingly interconnected world.
Neustar’s thought leadership study with Forrester Consulting dives into the importance of corporate integrity in fostering long-term customer trust. Download the full paper to learn what almost one thousand online consumers had to say about:
- The types of companies they trust, and why
- What matters most in their decision to trust a company
- What mistakes companies make to lose their trust
- How your industry, the context of your data usage, and transparency can affect consumer trust
Read why corporate integrity is key to customer trust.