In an increasingly cookie-less world, understanding a consumer’s complete digital footprint is difficult enough; delivering relevant marketing messages to them as they cross channels can seem almost impossible.
The only way that savvy marketers can overcome this problem is by having an approach that resolves consumer identity across all touch points — both digital and offline.
This whitepaper presents Neustar’s authoritative identity methodology, which provides a single, consistent view of consumers, no matter the channel or device. You’ll learn:
- Key challenges that hamstring traditional data sources, like your CRM
- 4 requirements to look for when evaluating a vendor’s ability to deliver an authoritative identity methodology
- 7 value propositions where understanding consumer identity impacts both the top and bottom line.
See how an authoritative identity methodology gives you unique competitive advantages that help you tackle the omnichannel challenge.