Webinar: How an Omnichannel Consumer Identity Strategy Can Help Connect Marketers with Real People

 

A great customer experience connects your brand with consumers across all touchpoints. But, how can you engage and deliver a targeted message to real people if you don’t know who they are? Delivering a personalized experience requires knowing who your customer is across all channels and all devices.

In this 1to1 Media webinar, marketing, contact center, and customer service providers will learn how an authoritative identity methodology is mission-critical for delivering the personalized experience omnichannel consumers demand – and how it can effectively optimize marketing precision and increase ROI.

Register today to hear real-world examples of how to:

  • Optimize audience targeting and remarketing
  • Improve cross-channel, cross-device campaign and closed loop measurement
  • Increase call center productivity, efficiency, and sales

Speakers:

  • Martha Rogers, Ph.D. Founding Partner, Peppers & Rogers Group
  • Rashmi Vittal, Senior Director Product Marketing, Neustar