Marketing Data Collection and Consumer Privacy

Neustar and Digiday surveyed more than 300 marketers and found that while 76 percent report collecting data on consumers, more than half said they couldn't link that information together to create the valuable profiles they needed.

Watch the webinar recording to find out what else our study revealed about how the industry collects and uses data, where they're falling down and how consumers' calls for privacy are affecting their efforts.

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