Linking Contact Center and Marketing Data for Enhanced Customer Insight

 

Too many companies are missing out on opportunities to leverage customer data more effectively. In this 1to1 Media webinar, Peppers & Rogers Group Founding Partner Martha Rogers, Ph.D.; Comcast Senior Director of Business Operations Mike Young; and Neustar, Inc. Vice President of Product Management Xavier Riley, explore different ways that customer data can be shared between the contact center and marketing to optimize the customer experience.