Incorporating Intelligence to Increase Customer Retention in Education

 

Hear Neustar customer and 1to1 Media 2013 Customer Champion, Joeri Weyenberg from Kaplan University talk about “Engaging the Educated Prospective Student.”

Weyenberg, Chief Marketing Officer at Kaplan University, pioneered the Kaplan Commitment, which empowers students with tools to make the right decision before making a financial commitment. In this video from our 2013 Interactive Insights Summit, Joeri discusses how Kaplan University is re-inventing itself by taking a ground-breaking approach to using data and analytics to help enrich relationships with prospective students. Devoted to the belief that doing what is right for consumers is ultimately right for their business, Kaplan is not only changing their business—but changing student’s lives.

About the 1to1 Media Customer Champions

Each year 1to1 Media selects 12 executives as 1to1 Media Customer Champions –customer-centric leaders who understand that engaged customers make a positive bottom-line impact. They're innovative, determined, and creative leaders who treat customers as the valuable resource they are. The winners were recognized on October 9, 2013 at Forrester's Forum for Customer Experience Professionals West in Los Angeles.