To be successful with omnichannel consumers, you need to find a way to stay connected to them and speak consistently to them as they journey across channels. You may be spending a lot on digital—digital spend is up 15 percent—but determining the impact of your advertising and accurately measuring results remains a challenge.
This recorded webinar featuring the e-tailing group and Neustar gives a revealing look at consumer attitudes and covers how to succeed in the omnichannel world. Gain insights into:
- Knowing your customer and the omnichannel customer journey
- Linking digital behavior to offline activity
- Executing with accuracy and speed
- Register today and learn how to reach the right consumers with accuracy, speed and relevance.
- Lauren Freedman, President, the e-tailing group
- Jamie Ray, Executive Director of Retail, Neustar