Both B2B and B2C brands have listed marketing measurement as one of their top priorities, yet many are confused about what this means and how to get started.
Jim Nail, Principal Analyst with Forrester Research, and Ivan Markman, GM of Marketing Solutions at Neustar discuss what is truly needed to be successful in marketing measurement, dissolving barriers between measurement and optimization, and the emergence of people-based attribution.
What you will learn in this webinar:
- What are the key marketing analytics trends you need to know about
- Which key components are needed to be successful in using data to drive marketing decisions
- How soon can you expect to see results from your marketing analytics solution?