Webinar: Data Onboarding and Customer Segmentation

How to Unlock the Potential of Your Customer Data

 

Your customer data (website, call center, purchase history and loyalty data) is extremely valuable – but only when it's consolidated and connected in the right way.

Learn how Neustar's Data Onboarding and Market Analytics and Segmentation can enable you to:

  • Build custom audiences that are tailored to your business
  • Find your best prospects through look-alike modeling
  • Retarget your customers across channels and devices
  • Leveraging CRM data to target new audiences showed a 39x improvement in conversion, based on our latest Media Intelligence Report. Learn how Neustar can help you bring laser focus to your campaigns by overlaying our vast, specific and scalable household-level data to help you better understand your customer's interests and attributes and lift media ROI.

Agenda:

  • How Data Onboarding and Market Analytics and Segmentation can help you better understand your customer's interests and attributes
  • Real world examples and use cases of how to increase marketing relevance and lift media ROI
  • Q&A

Speakers:

  • David Pollet, Director of Strategic Accounts, Neustar
  • Doug Feit, Director of Solutions Engineering, Neustar