So you’ve meticulously combed through massive amounts of customer data from disparate sources, collected, cleansed, and integrated it all, defined the perfect customer-centric metrics for your organization, and assigned your shiny new CLV metric to each customer record. Now what?
Neustar’s VP of Data Science Analytics Ken Inman discusses how to take action as a customer-centric organization:
- Move from customer-centric data and analysis to customer-centric experiences
- Avoid the common pitfalls that impede customer centricity
- Use segmentation to optimize the experience of your most valuable customer segments
- Develop unified customer-centric acquisition and retention strategies for omni-channel activation
Speaker: Ken Inman, VP of Data Science Analytics, Neustar