Cross-Device Targeting Webinar

Why Identity Matters: How to Maximize Marketing ROI in a Multi-Screen World

Join Neustar and our guest speaker from Adelphic to learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns.

The number of connected consumer devices is exploding. While mobile holds the promise of "always on" reach and personalized communications, marketers continue to face obstacles in identifying consumers across devices and effectively integrating mobile into their overall digital strategy.

Watch this webinar to learn:

  • Why a unified identity is critical to unlocking cross-device targeting & a cross-channel view of consumers
  • How to harness identity data and marketing analytics technologies to maximize marketing ROI
  • Real-world examples of how to effectively identify, reach and measure consumers across devices

Speakers:

  • Lisa Peterson, Director, Market Development - Mobile Marketing & Analytics, Neustar (http://www.neustar.biz)
  • Jennifer Lum, Chief Strategy Officer, Adelphic (http://www.adelphic.com)