More Devices, More Channels, More Data – Maximize Consumer Engagements In A Multi-Screen World

Does Identity Matter? Identity matters because marketers want to be relevant and connect with the right people at the right time across the customer journey. In the seminar, “Identity Matters”, we dispelled the myths associated with cross-device identity. In this workshop, “Get Personal”, we will show how a unified identity, authoritative data and marketing analytics power effective audience planning, targeting and media measurement for maximum campaign results.

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