When Marketing Meets Analytics: An Attribution Love Story

 

Love is immeasurable, and finding your match is tricky. But in marketing, measurement and attribution are everything.

In this AdWeek webinar recorded on February 9th, Forrester Senior Analyst Tina Moffett, Kantar Shopcom CEO Katie Casavant, and Marketshare Co-Founder and Neustar SVP of Strategy, Jon Vein discuss the new best practices for measurement and attribution in today's omni-channel world.

Watch the webinar to better understand:

  • The most often utilized methods to measure and attribute marketing effectiveness
  • The difference between closed loop measurement and multi-touch attribution
  • How to overcome common challenges with implementing these solutions