It’s time for advertisers to reimagine how they think about TV. Through addressable ad technology, TV can now deliver many of the benefits typically associated with digital. Join Neustar’s Director of TV solutions, Lock Dethero, and guest Prasad Joglekar, head of Data & Analytics at Dish, as they discuss the value of Addressable TV and why advertisers need to pay attention. Gain a better understanding of:
- How marketers approach addressable TV today and what they should think about moving forward
- Ideal use cases for addressable TV and what to consider when planning
- The difference in value between a national campaign and addressable TV campaign and how they work together
- How programmatic technology will play a role in the future of addressable TV.