It’s more important than ever—not to mention more difficult—to identify, target and measure customers across multiple channels. Are you effectively closing the loop between offline and online? Do you know how efficient your social spend is? Are your digital ad dollars bringing the most value and ROI?
Get the latest insights into channel performance, platform tactics and strategies that are working for today’s top agencies and advertisers. Based on data from billions of digital events, Neustar’s quarterly Media Intelligence Report delivers insightful analysis of key industry trends.
Join Neustar’s Rob Gatto for an exclusive overview of the Q3 Media Intelligence Report and learn how shifts in digital ad spend, improved audience targeting and the use of offline customer data online can lead to dramatic increases in performance. In this webinar, you will find out:
- Which channel delivers the best cost-efficiency, reach and customer engagement
- What kind of online performance lifts can you expect from your offline CRM data
- How to improve online results by targeting top-converting audiences across key verticals
Rob Gatto, SVP of Media and Advertising, Neustar
Andrea Vollman, Senior Director of Product Marketing, comScore