Neustar IP Intelligence | 'User Type' Data At-A-Glance

 

User Type: Home vs. Business

The ‘User Type’ fields include new data that characterize the location of a user logging onto the Internet. Among the many different data that Neustar’s IP Intelligence offers, ‘User Type’ is a collection of data fields which enable you to make inferences about the intent and interests of an Internet user. Knowing the place of connection, whether a visitor is logging on from home or a specific type of business, provides information that can be applied to target advertising, manage digital rights, detect and prevent fraud and analyze traffic.

Three Bundling Options

  1. home indicator only
  2. organization_type only
  3. entire User Type Collection: home, organization_type, naics_code and isic_code

When used in conjunction with organization_type, the organization field, provides the name of the Internet Service providers. The organization is available in Silver and Gold Editions. Together with the ip_routing_type, the home field can help customers identify users connecting through mobile devices.

Availability & Pricing

The User Type collection is available as an add-on to your standard Edition subscription. Pricing is available upon request. For more information contact us at sales-ipintel@neustar.biz.

Neustar provides over 45 categories for industries and services including:

Industries:

  • Insurance
  • Banking
  • Lodging
  • Dining
  • Telecommunication
  • Government
  • Education
  • Agriculture
  • Health Arts
  • Recreation
  • Library
  • Advertising

Services:

  • Internet Service Providers
  • Internet Hosting
  • Financial Aggregators
  • Travel Services

‘User Type’ add-on fields:

  • Home
  • Organization Type
  • NAISC
  • ISIC
 

Like our other data fields, the value is relative to the business and is actionable by the application logic. User Type data is useful in many use cases.

Ad Targeting
Enables advertisers to know if the connection is being made by a direct consumer from a residential location. For example, a user in a hotel is served ads for local restaurants and entertainment versus ads for car dealerships.

Fraud
The home field provides more information about the potential risk of the connection. A flag can be raised if a user who typically connects from home connects from a non-residential location. (This information is kept as part of the user’s profile). Users connecting from public locations (internet cafés, libraries) are more likely to engage in fraudulent behavior than a connection established from a government or corporate location.

Digital Rights Management
The home field will advise them whether this is a private user connecting from a home or residential address attempting access to their content. Some providers may limit access to educational and health organizations and will be able to challenge the request for access if they see the connection was initiated from another type of industry by inspecting the organization_type field.

Analytics
Firms providing analytics services will be interested in the organization_type field to use in profiling traffic by industry.

IP Addresses Provide Valuable Context: Most Commonly Used Fields

Geographic:

  • Continent
  • Country + CF*
  • Region
  • State/Province + CF*
  • City + CF*
  • Metro/Market Area
  • Area Code
  • Postal Code
  • Time Zone
  • Latitude/Longitude

Technographic:

  • Organization / ISPs
  • Anonymizer/Proxy Status
  • Connection Speed & Type
  • Carrier
  • ASN
  • Top Level Domain
  • Second Level Domain
  • IP Routing Type
 

 

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