Best Practice: Digital Media Management with IP Intelligence Data


Virtually every online business decision and process is affected by geographic considerations. What is the local language and currency? Where are the transactions occurring and do they fit the prior patterns of behavior? What geographically-based compliance regulations are applicable? Is the digital media content licensed in this specific geography?

Neustar IP Intelligence IP geolocation data provides customers with the geographic location of the billions of IP addresses assigned and allocated on the Internet. The core of Neustar IP Intelligence is the GeoPoint database, the most accurate and comprehensive source of location and network information for IP addresses.

Protect Digital Assets with IP Geolocation

Uncertainty about location poses one of the greatest challenges to a company’s ability to control access to and protect their digital assets from unauthorized users - key factors to successfully compete in today's global economy with varied regulatory and contractual requirements. IP Intelligence therefore becomes the fundamental technology required to ascertain the location of network-connected IP-enabled devices and use that location to control access to digital media content. Neustar IP Intelligence offers customers essential IP geolocation data and network contextual information, enhancing the technological protection measures available to control the use of digital media assets, ensuring only specific authorized users gain access to given content associated with digital media access rights management.

Real World Examples Using IP Intelligence

As a general abbreviated example, a transaction to access digital media content would result in the requesting user's information being verified and approved for access using the Neustar IP Intelligence GeoPoint IP data combined with any implemented business logic. This assures the user is geographically located where the specific requested content may be accessed, per the terms and limitations of the license agreement. Otherwise, the user is denied access, or is asked to enter other information pertinent to attaining successful authorization.

Another example of integrating Neustar IP Intelligence data to support business logic decisions is from devices to digital media resources access, where a device requests access to a protected digital media resource. Neustar IP Intelligence data is used to determine device validation, device location, and device authorization to access the protected digital media resource in accordance with the device location, and finally provide authorization for the device to access the protected digital media resource.

Use of IP Routing Data for Controlling Digital Media

In controlling access to digital media, the potential cost of being wrong is critical. Therefore, to determine how a user is routed through the Internet and their proximity to the public IP address, Neustar IP Routing Type data can be used. For example, a user connecting through a "fixed" connection is likely very close to the connection. A user connecting through a "regional proxy" is likely in the same country as the connection, whereas a user connecting through a "satellite" connection may be anywhere. IP Routing Type (IPRT) data differentiates between aol, cache proxy, pop, superpop, regional proxy, satellite, international proxy, mobile gateway and anonymizer.

Neustar proxy detection systems offer other data fields to minimize false positives and increase net transactions through more granular decision rules. These proxy fields do more to enhance the relevance of the “anonymizer status” field and yield insight into a proxy’s level of obfuscation:

  • proxy_last_detected – Provides the date on which Neustar IP Intelligence most recently confirmed the proxy was active or served as a private proxy. Using the “last detected” date, you can better decide how serious a threat the proxy presents.
  • proxy_type – Identifies the specific proxy network or technology utilized.
  • proxy_level – Describes the degree of concealment provided by the proxy. While all proxies act as an intermediary between the user and requested website, proxies provide differing levels of obfuscation.

Neustar IPRT and anonymizer data, combined with using Neustar connection type and confidence factor data fields, enable digital media owners to best determine the logical thresholds to foster viable means to protect digital media access. Neustar IP Intelligence provides companies with knowing the where, how, and what, along with whether anonymized IP geolocation attributes apply to web visitors accessing web sites, allowing companies to make real-time business logic decisions that help prevent fraud, comply with regulations, and control access to digital media content more effectively.