The Power of ElementOne Marketing Analytics – from Insights to Actionability!
Today’s marketer needs access to the right information on the right consumers at the right moment in order to maximize the effectiveness of their marketing plan. To do this, Neustar’s complementary suite of solutions powered by our proprietary Neustar ElementOne® Analytics Platform helps organizations know who to target, which channels to use, what to say and where to deploy their resources.
ElementOne Marketing Analytics is scientifically designed to provide unmatched granularity on consumer attributes and behaviors at the individual household level for the best coverage, scale and actionability. ElementOne delivers market leading solutions, including:
- Real-Time Lead Scoring
- Custom Segmentation
- ElementOne Analytics Platform
Real-Time Lead Scoring – Focus On Consumers Most Likely to Convert
In the era of customizable consumer experiences, successful companies focus on the leads most likely to convert. Real-Time Lead Scoring provides the ability to identify prospects that look most like your top-performing customers with every consumer interaction and is vital to driving conversions and increasing revenue.
Organizations implement Real-Time Lead Scoring into their marketing strategy when they want to predict the likely outcome of a consumer interaction in order to optimize the experience and increase the likelihood of conversion on the phone, online or at the point of sale.
Real-Time Lead Scoring for Any Organization
Using ElementOne Analytics resources, Neustar offers two Lead Scoring options based on an organization’s marketing goals, data availability and resources:
Standard Scores help organizations with little to no intelligence about its customers using robust industry-based (Education, Automotive, etc.) data for calibration.
Custom Scores leverage a client’s historical customer conversion data along with our household-level consumer insights to create unique statistical models that isolate the key factors for predicting a specific behavior.
Custom Segmentation – Actionable Insights Beyond the Score
In today’s fast-paced, information-now consumer landscape, marketers need in-the-moment insights to insure their customers and leads are being handled based on their individual preferences. Neustar’s Custom Segmentation delivers the insights behind a customer or lead to learn more about them through demographics, attributes, lifestyle data and more.
A Strategic Approach to ElementOne Analytics
With this depth of knowledge on a client base, organizations can power their outbound marketing initiatives such as direct mail, telemarketing and media planning. You can instantly see what is beyond the score to create compelling and relevant messaging to consumers that look most like your best customers, and personalize your interactions with inbound consumer inquiries in real time, one customer at a time.
Custom segmentation also enables the identification of untapped opportunities in the marketplace enabling you to expand your business.
ElementOne Analytics Platform
Neustar’s proprietary ElementOne Analytics Platform is a unique web-based tool for users to leverage their own customer data layered with household level syndicated coverage to guide:
- Strategic Market Planning
- Messaging and Creative Development
- Media Buying
- Competitive Analysis
- Site-Focused Activities such as Store Expansion or Marketing Resource Deployment
By understanding consumer behavior, Neustar ElementOne Analytics clients can better devise and measure tactical marketing initiatives for improved customer acquisition, cross-sell and retention, ultimately creating a more holistic marketing approach across their organization.