Real-life examples of precision ad targeting
To reach car buyers where they live—online—you need to locate them consistently and with a minimum of wasted ads. Neustar’s ad targeting solves that thorny problem with accurate, reliable targeting data. Whether you’re targeting by geo-radius, ZIP+4 or specific venues—or refining your efforts with demographics and other criteria—you can reach the right audiences with the most relevant messages.
Reach local buyers to grow in-store traffic.
Challenge: A Mercedes dealership group needs to target the right local buyers with online advertising.
Solution: Using IP geo-location, target within a 25-mile radius of dealerships, drilling down to the ZIP+4 neighborhood level to penetrate desired neighborhoods. Overlay demographic data: household income over $150,000, plus age ranges and gender to promote specific models. Also, target contextually by keywords, including competitors’ names and models, to identify in-market buyers.
Target Graduating College Students
Challenge: Increase sales to graduates looking to buy their first new car.
Solution: Leverage IP addresses associated with targeted campuses, including specific venues—for example, a student union, large lecture hall or even nearby coffee shops. Reach students across the country with ads containing offers, pricing and creative customized by region.
Recruit Dealers to Join Your Group
Challenge: Grow your dealership group through online outreach.
Solution: Utilize IP data to target by geographic radius. Personalize ads leveraging data down to the neighborhood level. Share your offline data—for instance, lists of local dealerships—and Neustar can match IP addresses to include in your next campaign.
Accurate data = reliable ad targeting
Neustar gives auto marketers an online ad solution that works consistently and effectively. Quite simply, we reach audiences no one else can—those you thought were beyond the grasp of scalable, tightly focused campaigns.
Target with Confidence: The Most Accurate and Reliable IP Data
Neustar doesn’t simply repackage the IP data that enables targeting by location, organization and venue from public sources. With direct access from the source, we collect our data via proprietary, patented technologies to map routable IP addresses worldwide. That’s not all. Our network geography analysts interpret, add to and validate our data, plus a Big Four accounting firm annually verifies our methodologies. The bottom line: when it counts, you can trust our data to make sure your ads reach their targets.
Leverage Your Offline Data
Share the names of visitors in your database and Neustar will pull their IP addresses to use in your next campaign. We can match down to the ZIP+4 neighborhood level for pinpoint accuracy.
Neustar’s targeting solutions are privacy-compliant. Our IP data lets you reach scalable, targeted audiences without tracking individual behaviors or usage patterns. It is PII-free (personally identifiable information). Plus our offline data avoids sensitive categories like alcoholic beverages, medical conditions, prescription drugs, ethnicity, religion or sexual preference.