Targeted Online Advertising & Marketing to the Government


To advocate your cause effectively, you need to send the right message to the right decision-maker, often within a rapidly closing legislative window. When a House committee or state agency is acting on your issue – or deciding whether to act at all – time is of the essence. To send messages at scale, online advertising is an effective tool to target precisely and consistently hit the mark.

Advocates of all types choose Neustar Audience Targeting Solutions to target online ads accurately and reliably. With rigorous methodologies for collecting, verifying and analyzing IP location-based data, Neustar locates audiences where your message will have high impact: in capitols, government buildings or even airports and hotels. The following examples show our solutions in action, helping advertising agencies and their advocacy clients reach high-value audiences and get the results they need.

Reach Federal Agencies

Challenge: Convey policy concerns, relating to federal land and energy rights, to officials at the U.S. Department of the Interior.

Solution: Identify the range of IP addresses used at the Interior Department to reach decision-makers and policy influencers and send highly targeted online ads.

Reach the U.S. House and Senate

Challenge: Communicate to members of Congress, their staffs and committee aides the benefits of nuclear energy versus other energy sources.

Solution: Find IP addresses associated with House and Senate buildings to target online ads with hard-hitting messages.

Reach a State’s Executive and Legislative Branches

Challenge: Target political leaders in Maryland while the legislature was in session in support of an important transportation bill.

Solution: Using IP addresses assigned to the state capitol building, quickly and accurately deliver online ads while there was still time to shape the legislation.

Reach Voters in Key Districts

Sometimes your messaging needs to travel in the other direction, towards voters who can voice their support to their elected officials.

Challenge: Rally public support for protecting a Civil War battle site from encroaching development.

Solution: Leverage IP data down to ZIP+4 level to blanket neighborhoods and venues near the proposed construction.

For agencies and advocates, accurate IP data = reliable ad targeting

Neustar helps marketing agencies give their advocacy clients an online ad solution that works consistently and effectively. Quite simply, we reach audiences no one else can – decision-makers and influencers you thought were beyond the grasp of a scalable, hard-hitting online ad campaign.

Target with Confidence: The Most Accurate and Reliable IP Data
Neustar doesn’t simply repackage the IP data that enables targeting by location, organization and venue from public sources. With direct access from the source, we collect our data via proprietary, patented technologies to map routable IP addresses worldwide. That’s not all. Our network geography analysts interpret, add to and validate our data, plus a Big Four accounting firm annually verifies our methodologies. The bottom line: when it counts, you can trust our data to make sure your ads reach their targets.

Privacy Matters
Neustar’s targeting solutions are privacy-compliant. Our IP data lets you reach scalable, targeted audiences without tracking individual behaviors or usage patterns. It is PII-free (personally identifiable information). Plus our offline data avoids sensitive categories like alcoholic beverages, medical conditions, prescription drugs, ethnicity, religion or sexual preference.

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