IP Geo-Targeted Advertising to College Students

 

As much as any other segment, college students live online. To convert them, you need to be sure your web ads reach the right campuses and are highly relevant, with tailored offers and creative. It’s the key to success during Fall Rush, your next recruitment drive or any other time you need to reach college students.

College marketers rely on Neustar Audience Targeting Solutions to target online ads accurately and reliably. With rigorous methodologies for collecting, verifying and analyzing IP location-based data, Neustar locates audiences where your message will have high impact: in dormitories, student unions and other campus buildings, plus in other venues close to schools where students live and play. Following are examples of how savvy college marketers use our targeting solutions to get the results they need.

Recruit Students at Top Schools

Challenge: A leading financial services and consulting firm sought a way to recruit students at select schools.

Solution: Leveraged IP addresses to target by campus, sending ads, YouTube Videos and more as part of broader recruiting efforts.

Drive a Back-to-School Campaign

Challenge: A national cable company wanted to reach returning students with special offers on cable, phone and Internet service.

Solution: Utilized IP addresses assigned to targeted campuses. Also, targeted libraries, coffee shops and other venues with free wireless to promote lower-priced packages to budget-conscious prospects. Launched a national campaign with multi-region components, ensuring students in key markets saw the most relevant ads.

Drive a Retail Campaign

Challenge: For Fall Rush, a big-box retailer needed to reach college students with offers on tablets and other electronics.

Solution: Identified IP addresses to target colleges by campus, down to specific venues—for example, a student union or large lecture hall. Reached students across the country with ads containing offers, pricing and creative customized by region.

Buy and Sell Textbooks

Challenge: An academic publisher needed to advertise used textbooks.

Solution: Geo-located student audiences at 100 top schools, leveraging IP addresses by campus, plus local venues like coffee shops. Spread the word that students could buy and sell used books and give their budgets a break.

For marketers that need to reach college students, accurate data = reliable ad targeting.

Neustar gives marketers an online ad solution that works consistently and effectively. Quite simply, we reach audiences no one else can—those you thought were beyond the grasp of scalable, locally relevant campaigns.

Target with Confidence: The Most Accurate and Reliable IP Data
Neustar doesn’t simply repackage the IP data that enables targeting by location, organization and venue from public sources. With direct access from the source, we collect our data via proprietary, patented technologies to map routable IP addresses worldwide. That’s not all. Our network geography analysts interpret, add to and validate our data, plus a Big Four accounting firm annually verifies our methodologies. The bottom line: when it counts, you can trust our data to make sure your ads reach their targets.

Privacy Matters
Neustar’s targeting solutions are privacy-compliant. Our IP data lets you reach scalable, targeted audiences without tracking individual behaviors or usage patterns. It is PII-free (personally identifiable information). Plus our offline data avoids sensitive categories like alcoholic beverages, medical conditions, prescription drugs, ethnicity, religion or sexual preference.

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