Neustar AdAdvisor Campaign Conversion Insights (CCI)

 

Neustar AdAdvisor® introduces a premier attribution solution that revolutionizes the way online marketers correlate online consumer interactions to sales while adhering to industry guidelines for consumer privacy. With Campaign Conversion Insights (CCI), marketers can close the loop and measure the success of campaigns by crediting media, leads, sales, and conversions accurately to individual campaigns that users are exposed to in digital media. It's all made possible by connecting consumer interactions with Neustar's breadth of data, technology, partnership integrations, and analytics to deliver insights you can trust while measuring ROI.

5 easy steps for how Campaign Conversion Insights works:

  1. Marketer runs online display campaign through media platform(s) of choice
  2. Platform executes online display ad campaigns and observes the "exposed" consumer audience
  3. Marketer or offline partners supply household-level, SKU-level sales data related to the campaign time period
  4. AdAdvisor provides privacy-compliant, non-PII matching between the offline or online action, purchase, or conversion and online consumers who have been delivered an ad.
  5. AdAdvisor delivers in-depth analytics with CCI reporting providing insights into online campaigns
Campaign Conversion Insight Cycle

With Actionable Insights, Marketers can:

  • Develop campaign initiatives based on offline or online insights to inform online messaging
  • Understand what creative message and offers actually drive purchases in-store or online
  • Discover the characteristics of the US population who engage or convert after demonstrating online purchase intent
  • Target new prospects based on learnings from consumers exposed to an online ad who ultimately convert
  • Use reporting to drive decisions in offline and online mediums to create cohesive campaigns; reaching the right customers at the right time and place

Why Neustar AdAdvisor?

Neutrality and privacy are the cornerstones of our business practices. Neustar AdAdvisor has decades of extensive experience in both offline and online transactional data analysis and is a market leader in the industry. Neustar AdAdvisor scales large pools of online addressable households offering a significantly larger sample set than traditional survey companies typically used by marketers. AdAdvisor is integrated with over 50 of the top advertising technology providers in the online advertising industry including, but not limited to, demand-side platforms, ad networks, data management platforms and trading desks.

Commitment to Privacy

Neustar is committed to the responsible use of personal information to help businesses make better decisions and deliver personalized content without sacrificing individual privacy. To accomplish this goal, we have adopted "Privacy by Design" principles, taking personal privacy into consideration throughout the process of designing, building, and delivering information products and services. AdAdvisor cookies do not contain or convey personal information about consumers. For extra protection, AdAdvisor cookies are encrypted. Neustar is an active member of the Network Advertising Initiative (NAI), Mobile Marketing Association (MMA) and the Digital Advertising Alliance (DAA). All users have the ability to opt out of AdAdvisor by visiting www.adadvisor.net or the DAA at www.aboutads.info.

With Campaign Conversion Insights You Can:

  • Measure performance of digital ad campaigns based on transaction lift
  • Leverage test and control groups at scale for greater accuracy
  • Insure that analysis is done in a secure and privacy safe environment

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