AdAdvisor - Audience Insights
Audiences for Agencies
AdAdvisor provides audience insights that increase digital advertising relevancy fueled by the most authoritative consumer information available. AdAdvisor not only enables accurate targeting based on ZIP, age and gender, but also a wide range of attributes, including brand preferences, product affinities, and psychographic variables. In contrast to traditional behavioral targeting data providers-where a behavioral “segment” represents a single behavior based on a recent observation-our audiences are derived from our real-time consumer insight engine and make thousands of insightful behaviors available based on verified of offline information.