Audiences for Agencies

Authoritative Identity

AdAdvisor provides audience insights that increase digital advertising relevancy fueled by the most authoritative consumer information available. AdAdvisor not only enables accurate targeting based on ZIP, age and gender, but also a wide range of attributes, including brand preferences, product af nities, and psychographic variables. In contrast to traditional behavioral targeting data providers—where a behavioral “segment” represents a single behavior based on a recent observation—our audiences are derived from our real-time consumer insight engine and make thousands of insightful behaviors available based on veri ed of ine information.

Essential Elements

AdAdvisor is driven by consumer data based on household level attributes, lifestyles and interests, and product preferences derived from the Neustar Customer Scoring and Segmentation™ platform. AdAdvisor uses Elements derived from this data to help you nd new prospects and precisely target desired audiences.

AdAdvisor Elements represent a group of homogenous households linked to of ine attributes, behaviors, custom pro les and demographics. Each individual element number indicates the likelihood of a household to exhibit a speci c attribute or behavior, so you can nd the online audience that is most likely to respond to your campaign.

Customizing the AdAdvisor Experience

An Audience Group in AdAdvisor is a collection of individual elements that are grouped together to represent a subset of the US population that has an af nity to a particular brand, product or service.

In an effort to help simplify the selection process for our clients and partners, we created the AdAdvisor Library, and keep it consistently updated. The AdAdvisor Library is a collection of hundreds of Audience Groups, visually represented in a standard PDF template.

The AdAdvisor Library categorizes the Audience Group reports into high level categories and sub-categories. In this portal, you can search for general products (for example: automobiles) or speci c brand af nity (for example: Lexus), dependent on the audience you want to reach.

SampleAdAdvisor Audience Groups

Category Sub-category Example Audience Groups
Automotive Auto Insurance
Auto Parts/Auto Repair
Vehicle Make
Vehicle Type
Geico
Advanced Auto Parts
Lexus
Domestic – Premium Midsize
Beauty Products Eye Shadow/Liner
Facial Cleansing
Mascara
Moisturizer
Perfume/Cologne
Cover Girl
Neutrogena
Clinique
Aveeno
Ralph Lauren
Demographics Average Household Income
Employment Status
Home Ownership
Marital Status
Tenure - Primary Residence
$50,000 — $74,999
Employed Full-Time
Own Primary Residence
Married
More than 12 Months
Education Highest Level of Education for Head of Household College Graduate
Entertainment Television Shows
Movies
Live Shows
Top Chef
Attends Movies
Rock Concert
Grocery Chocolate/Candy
Ice Cream
Ground Coffee
Ghirardelli Chocolate
Ben & Jerry’s
Starbucks
Healthcare Products Cough Remedies
First Aid
Pain Relievers
Vitamins/Minerals
Robitussin
Curad
Tylenol
Centrum
Hobbies & Interests Leisure Activities/Hobbies Yoga
Household Products Air Freshener Sprays
Batteries
Dishwasher Detergent
Disposable Diapers
Fabric Softener
Facial Tissue
Paper Napkin
Paper Towel
Toilet Paper
Febreze
Energizer
Palmolive
Pampers
Snuggle
Kleenex
Bounty
Scott
Charmin
Life Events Important Life Events Graduation From School
Personal Finance Banking
Brokerage
Credit Cards
Health Insurance
Investments — Type Of Life
Life Insurance
Tax Preparation
Bank of America
Vanguard
AMEX Platinum
Blue Cross Blue Shield
529 College Savings
Prudential
Turbo Tax Online
Pets Dog and Cat Food
Pet Ownership
Beneful
At least one dog
Presence of Children Number of Children
Number of Children by Age Group
Presence of Children by Age and Gender
# Children in Household: Three
2 Children 10—17 in Household
Child(ren) in Household: Age 6 to 9
Shopping Clothing
Department/ Discount/ Warehouse
Drug Stores
Home Furnishing/Houseware
Home Improvement Stores
Banana Republic
Bloomingdale's
CVS
IKEA
Lowe's
Style & Fashion Jeans
Licensed Clothing
Shoes
Gap Jeans
Licensed NFL Sports Clothing
Nike Shoes
Technology & Computing Camera Brand
Computer Brand
DVR Provider
Mobile Phone Brand
Tablet Model
TV Brand
Video Game Console
Nikon
Apple
DirectTV
Samsung
Apple iPad
Sony
XBOX 360
Travel Car Rental
Cruises
Domestic Air Travel
Hotels for Business Travel
Hotels for Personal Travel
International Air Travel
Theme Parks
Hertz
Royal Caribbean
Southwest
Any Hilton
Courtyard - Marriot
United
Disney World Magic Kingdom — Florida

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