March Basketball Fans

What Marketers and Advertisers Need to Know

March turns four United States geographies head-to-head during the largest college basketball tournament of the year. The games brought 181 million viewers to TV and online screens where advertisers flocked to reach them. Here’s a breakdown of non-intuitive insights about basketball fans and their surprising drink, hobby, music, sport and TV show preferences.

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Basketball Fans Infographic 2015