Consumer Data Practices Enter a New Era

With high-profile data breaches becoming an increasingly common occurrence, concerns over consumer privacy are higher than ever before. In this climate, corporate integrity has become a key competitive differentiator for companies that interact with consumers online.

In a study commission by Neustar, Forrester Consulting examined the importance of corporate integrity in fostering long-term customer trust. The following infographic highlights some key findings from that research.

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Forrester Report on Consumer Data Practices Infographic