IP Intelligence FAQs

 

About IP Geolocation

What is Internet Protocol (IP)?

An Internet Protocol is the method by which data is sent from one computer to another on the Internet. Each computer (known as a host) that is connected to the Internet has at least one IP address that uniquely identifies it from all other computers. The most widely used version of IP today is Internet Protocol Version 4 (IPv4).

What is IPV6?

Internet version 6 is beginning to be supported commercially. IPv6 provides for much longer addresses and therefore for the possibility of many more Internet users. IPv6 includes the capabilities of IPv4 and any server that can support IPv6 packets can also support IPv4 packets.

What is IP geolocation?

IP geolocation is the science of determining the physical location and Internet connection characteristics of a Web visitor, and then leveraging this data to deliver the optimal user experience and determine business strategy. IP geolocation is the technology upon which our Internet Location Intelligence platform is based.

Do I get a unique IP address assigned to my computer?

IP addresses work more like the party lines used in the early phone systems. Most end-user IP addresses are dynamically assigned (from a pool of available IP addresses), rather than pre-assigned. When you connect to the Internet, your ISP assigns your computer an IP address to be used during the life of that connection. These are dynamically assigned (or DHCP) IP addresses. When you sign off, someone else will be assigned that address for temporary use. Servers (e.g., Web site hosts) and other business systems often obtain pre-assigned, "static" IP addresses, when they need to have a "permanent address" where users can find them.

Why is it so hard to locate where an IP address is?

There is no relationship between the IP numbering system and your location. Unlike a land-based phone number (land line), where the area code indicates the caller's geographic area, the IP address is unrelated to location. The IP address is more like a cell phone number. You may live in Boulder, Colorado, but have a cell phone number with a Boston area code. The cell phone number was assigned in one location, but used in another.

How can you identify a Web visitor's location without invading their privacy?

IP geolocation maintains a person's privacy because what is being assessed is the point where the visitor connected to the Internet, locating a computer within a 20-0 mile area - not a person, not an email, not a street address.

Compare it to mailing a letter. Take an envelope and write an address on it, seal it (empty), do not include a return address, put a postage stamp on it, and mail it from a post office. The envelope will be stamped with a postal code indicating the location at which it entered the postal system. The envelope is in the postal system and will reach its destination, but there is no information about its contents or sender.

Using IP Geolocation

How is IP geolocation used?

IP geolocation has demonstrated business value in four primary areas - fraud prevention, marketing, compliance, and security. In the fraud area, e-commerce and financial services sites can compare a Web visitors' registration and shipping addresses with his actual location to detect suspicious transactions. Online marketers can execute geographically based ad campaigns just as they do in the offline world. Providers of digital content use relocation to determine a viewer's geographic eligibility to access their content. Internet businesses that are subject to geography-based regulations - like online casinos - use the technology to make sure they operate legally. And governments and law enforcement agencies can trace Internet criminals.

How does IP geolocation data approximate the location of a visitor?

To use the IP address to approximate the location of the user, two pieces of information are critical. First, you must know the physical location of the computer where the IP address is assigned. Once that is known, you must know how the computer is connecting to the Internet.

Let's say the computer with the IP address is located in Toronto, Canada. If the computer user is connected to the Internet via DSL we can make a location assumption because we know that a DSL connection must be within 1.6 miles of the DSL Server. But if that same user was connecting to the Internet via a dial-up connection, then we know the user can be anywhere in the world and dialing back into his ISP's POP. To accurately target a user's location it is important to have both the physical location of the computer and to know the network connection type. Just looking at the location of the IP address is not enough.

To accurately target your users via IP address, it is important to have all this information - physical location of the computer and connection type - as a part of your decision-making process. Just looking at the location of the IP address is not enough.

About IPV6

What is IPv6?

IP version 6 uses 128-bit addresses. Within version 6, there are 340,282,366,920,938,463,374,607,431,768,211,456 possible IP addresses. This allows for many more addresses so more devices can connect to the Internet with their own unique IP address.

Does Neustar IP Intelligence provide IPv6 geolocation?

Neustar IP Intelligence has provided IPv6 data to our customers since 2009. The data set was developed in anticipation of quick adoption for the new standard for Internet communication. In reality it has taken service providers years to refurbish their systems to support IPv6 and even longer to roll out consumer solutions..

How can I get IPv6 geolocation data?

Submit a form to request information or email SUPPORT-IPINTEL@NEUSTAR.BIZ.

Compare it to mailing a letter. Take an envelope and write an address on it, seal it (empty), do not include a return address, put a postage stamp on it, and mail it from a post office. The envelope will be stamped with a postal code indicating the location at which it entered the postal system. The envelope is in the postal system and will reach its destination, but there is no information about its contents or sender.

What type of data is currently available in the IPv6 data?

The data is derived from registry records and includes:

  • continent country
  • country_code region
  • state city
  • postal_code phone_number_prefix
  • timezone
  • latitude
  • longitude
  • dma
  • msa
  • registering organization

How many entries does Neustar IP Intelligence have today?

It grows every week but approximately 60,000 rows of IP address ranges.