Neustar Privacy Center

Highlights of the Neustar Privacy Policy

Updated: October 29, 2015

Neustar uses Personal Information to support data-driven decision-making and deliver personalized content without sacrificing personal privacy. These “Highlights” summarize Neustar’s privacy practices. You can learn more by clicking on the links below, and by reviewing the Neustar Privacy Policy and Privacy Principles.

Our Commitment – Privacy by Design

We follow the Neustar Privacy Principles, including the principle of Privacy by Design, to design, build, and deliver products and services that respect your privacy.

Personal Information Collection, Use, and Disclosure

We collect Personal Information from you directly and from businesses that use our products and services. We use registration data, including Personal Information, supplied by our online Match Partners to set AdAdvisor Cookies and/or Aggregate Knowledge Cookies, which do not contain or convey Personal Information. Finally, we collect and use Personal Information and other demographic data from a variety of sources such as telephone directories, the US Postal Service, the Census Bureau, and from other third parties. We do not use Sensitive Personal Information without your permission.

Read our full Privacy Policy or click on the links below to learn more about the Personal Information we collect and how we use it:

Cookies, Advertising IDs and Other Technologies

Neustar may use cookies, web beacons, pixel tags or similar technologies, along with other information described in our Privacy Policy to enhance and personalize your experience on our sites and to manage and enable preferences, transactions and related uses of Neustar services and information. In addition, we use Mobile Advertising IDs, also known as IDFA or IFA, in connection with PlatformOneSM and other marketing services.

Read our full Privacy Policy or click on the links below to learn more about the technologies we use:

Transparency and Choice


You can opt out of the use of AdAdvisor Cookies and AK Cookies for online behavioral advertising on the Opt-Out page of our website. You can also learn more about online advertising in general on the Network Advertising Initiative website, which provides background information on participating companies and permits you to opt-out of receiving tailored online advertising from some or all of its members.

Mobile Advertising IDs
  • Apple’s iOS IDFA can be reset by the user at any time. Users can opt out of all remarketing by enabling a device setting called "Limit Ad Tracking" (LAT), which restricts advertisers from using the IDFA for behavioral advertising. You can learn how to limit ad tracking on your iOS device or to reset your IDFA here: IDFA Opt-Out.
  • Similar to IDFA for Apple devices, Android devices pass Google Advertising ID, which provides the same type of device-specific, unique, resettable ID for advertising as Apple IDFA or IFA. You can learn more about how identifiers on mobile are used for advertising and receive instruction for how to opt out of mobile advertising on the Google Privacy & Terms webpage.
NAI logo


Neustar is a member of the Network Advertising Initiative (NAI) and complies with the NAI Code of Conduct, the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising and we comply with the DAA’s Self-Regulatory Principles for Multi-Site Data.

Safe Harbor

Neustar may receive Personal Information about residents of the European Union and Switzerland in the course of providing our products and services. Personal Information gathered in the EU is generally processed and maintained in the EU. To the extent such information is transferred to the United States, we comply with the U.S. – EU Safe Harbor framework and the U.S. – Swiss Safe Harbor framework as administered by the U.S. Department of Commerce, and we have certified our adherence to the Safe Harbor principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. Not all of Neustar’s products and services are available in Europe at this time. Additional information about the Safe Harbor programs and our certifications are available at:

European residents may also opt-out of the use of AK Cookies for online advertising at:

The Fine Print

Click here to read our full Privacy Policy and to learn more about our approach to children’s privacy, data security, disclosures required by law or for other purposes, and your privacy rights under California law.

Our privacy practices and policies may be updated from time to time. We will post a notice regarding material changes on our web site.

Questions? Comments?

Send us an email at: