Our TV attribution app gives insights into your ads that you've never had before.

This advanced analytics SaaS solution measures the incremental contribution of each TV airing and how the attributes of each affect marketing contribution, including networks, day-parts, ad-lengths, campaigns and creatives.

How Our TV App Benefits You  

  • Shows why your ads work...or don’t. (Was it the network? Creative? Timing? Length? A combination of those?)
  • Reveals causal insights in minutes/seconds after airing, not days or weeks.
  • Combines immediate response insight with mid- to long-term TV impact.
  • Offers a user-friendly dashboard with reporting and planning tools and clear recommendations.
  • Lets you analyze competitor ratings and reported spends to factor in your own planning.
closeup of hand holding tv controls with blurry tv in background photo
 

Product Resources

Where Should TV Fit in Your Marketing Mix?

See how to evaluate the effectiveness of TV advertising in a media landscape reshaped by video.

View White Paper

Executive Views

George Bailey, Senior Advisor to Sony and Neustar MarketShare

Learn how marketing organizations are drowning in data today—and the secrets to successfully integrating marketing analytics.

 
 
 
 

Product Resources

What Are the Essentials of Next-Gen Analytics?

Neustar’s Wes Nichols tells how to move ahead to analytics that help you optimize resources and predict future outcomes.

 

Find out how Neustar can help you succeed in the connected world.

Contact Us Give us a call 1-855-898-0036