This advanced analytics SaaS solution measures the incremental contribution of each TV airing and how the attributes of each affect marketing contribution, including networks, day-parts, ad-lengths, campaigns and creatives.
See how to evaluate the effectiveness of TV advertising in a media landscape reshaped by video.
Learn how marketing organizations are drowning in data today—and the secrets to successfully integrating marketing analytics.
Neustar’s Wes Nichols tells how to move ahead to analytics that help you optimize resources and predict future outcomes.
Find out how Neustar can help you succeed in the connected world.
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