Today, brands want to invest with media companies that can help them track and optimize their advertising ROI.
Benchmark Media lends a holistic view of your clients’ business by combining your data with data from leading providers, our proprietary benchmarks, and non-media influences such as the weather, CPI or gas prices.
Select industry benchmark or custom analysis
If custom, input client’s historical and proposed media plan
You tap our data inside the tool
You optimize media plans and budgets
Using Benchmark: Media enhances your ability to make data-driven recommendations and eliminate inherent conflicts. Your clients will trust software “Powered by MarketShare” – the global leader in advanced marketing analytics.
Input advertiser media plans to project incremental sales and performance metrics.
Compare clients’ investment allocation and performance to category benchmarks.
Demonstrate how greater investment in certain properties can improve business outcomes and overall ROI.
Provide highly credible, data-driven recommendations for how clients can optimally allocate budgets.
Run scenarios that build a business case to support additional media investments.
Find out how Neustar can help you succeed in the connected world.
Contact Us Give us a call 1-855-898-0036