Identity Data Management Platform
(Powered by OneID)
Break the silos and open your rich customer data set to every marketing channel, both online and offline. Verified and corroborated against authoritative sources of consumer identity for the industry’s highest accuracy and match rates.
Audience segmentation, data syndication, and closed-loop measurement – all within a centralized platform.
You’ve got the data, let us help you make the connections. Find your best audiences by understanding the customer journey.
Now that you’ve found your ideal audience, we’ll help you plan how best to reach them, while maintaining optimal reach, frequency and channel spend for the smartest media investments.
Don’t use broad, commoditized syndicated data that fails to map to real-world audiences. Build custom audiences based on 15,000 real-world demographic, psychographic, and behavioral attributes to activate across any channel.
Consumer data is constantly changing. As customers move, change phone numbers and email addresses, or simply slip through the cracks of your CRM altogether, you’re continually at risk of having inaccurate, out-of-date data on your customers and prospects.
Neustar IDMP is the only DMP built on an end-to-end system of Identity, so marketers can advertise to people, not cookies or devices, across all touchpoints, including Walled Gardens like Google and Facebook. Better insights, targeting, creative, and returns start with knowing who is on the other end of the impression.
Is Your DMP targeting cookies and devices or people? Listen in as Susan Bidel, Forrester Senior Analyst and John Baronello, AllState talk with Julie Fleischer about using identity to solve problems created by traditional DMPs.
Better segmentation means a faster-flowing pipeline. See how CBR increased conversions “by multiples of ten.”
Everyone wants to offer a personalized customer experience. With Neustar PlatformOne, achieve it with a consistent view of customers at every touch point.
Find out how Neustar can help you succeed in the connected world.
Contact Us Give us a call 1-855-898-0036