See how leading retailer Neiman Marcus is using Neustar MarketShare DecisionCloud's advanced analytics technology to generate more customer-focused marketing and also to:
- Combine and evaluate online and offline data;
- Model behavior at the individual customer level;
- View attributed sales for all order channels, including stores, web, mobile and call center
- Understand how best to target catalog drops to drive sales; and
- Clearly see the effectiveness of each marketing channel and how they performed comparatively.