Learn how Hilton Worldwide – the world's largest and fastest-growing hotel brand – has gained valuable new customer insights with Neustar MarketShare DecisionCloud's advanced analytics software.
Hilton relies on MarketShare's sophisticated and scalable applications to:• Support critical marketing investment decisions across brands, portfolio and media types.
- Predict which marketing investments will have the greatest impact on sales.
- Learn more about its customers and tailor messages down to the individual level.
- Balance short-term marketing investments with long-term brand-building.