Client Stories

In partnership with Google, we’ve deployed our advanced analytics software to examine advertising effectiveness both online and offline, and provide category-specific insights on how brands can improve their marketing and boost revenue.

This new case study, for example, describes the work we did with Google to explore the relative impact of different marketing channels on movie box office revenues.

But you don’t have to be a movie mogul to reap the benefits. The same analytics technology is helping many other companies – from Ford, BestBuy and Pfizer, to Intel, MasterCard and Hilton – vastly improve marketing effectiveness.

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