Benjamin Franklin is often credited with saying “If you are failing to plan, you are planning to fail.” And by and large, this practice is put into place every day; consider the spare tires in our vehicles, cell phones with voicemail (although nobody really uses it anymore), and most of us double-check to ensure we aren’t hitting the reply all.

When it comes to something as important as DNS, the entity responsible for keeping your website online, some companies choose to play Russian roulette with their strategy by just using one DNS provider. But if that provider is hit with a crippling distributed denial of service (DDoS) attack or suffers an outage for any reason, and their protection goes down, your website will also suffer a similar fate.

When considering a DNS provider, here are some key items things to check:

  • Service Level Agreements, Guaranteeing Uptime
  • Multi-Cloud Presence
  • Primary and Secondary Managed DNS Solutions
  • Highly Distributed and Localized Node Network
  • Built-in DDoS Protection

With the holiday season quickly approaching, right now might be the most important time to invest in a DNS back-up plan. DDoS attacks and unforeseen outages could be just one day away. It’s too risky to just rely on one DNS provider while your website – and profits – hang in the balance. Don’t fail to plan.