Pop quiz: What do blind dating, a job interview, and an online website have in common? OK, pencils down. Answer: They all rely on the ability to effectively communicate and make a positive first impression.

According to scientists in Scotland and the U.S., the human brain takes roughly half a second to process all of the information needed to form a first impression. Half a second! So if your website is the least bit sluggish, there might not be any coming back from it.

So, how can you ensure a second rendezvous with potential clients? The answer is simple: DNS.

The highly intellectual definition of DNS is that it’s a protocol that translates user understandable names – like domain names and labels – into IP addresses that are understood and accepted by computers and routers to move and direct packets around the Internet. In layman’s terms, DNS makes it possible for us to connect to websites without having to memorize a series of numbers.

But DNS is capable of doing so much more.

In our latest white paper, we offer insight and tips on how to maximize DNS’ traffic management potential.

Here are some chapters and highlights on how you can use DNS traffic management to:

  • Locate potential sources of bottlenecks and re-direct traffic as needed
  • Increase redundancy via monitoring and failover
  • Protect your infrastructure from cyber attacks
  • “Failover” traffic to other servers in the event that your primary server is rendered inoperable
  • Use monitoring probes to verify that servers and applications are reachable from different locations

To learn more about how proper DNS traffic management can help with first impressions of your website – not to mention performance enhancement – contact a Neustar representative. With the busiest time of the year just around the corner, it’s worth remembering that you never get a second chance to make a first impression.