Webinar: Improve Your Digital Campaigns With Neustar Media Intelligence
Are you delivering the greatest possible impact with your digital ad spending?
This Thursday (Sept 4th) at 1:00pm EST, Neustar will help you deliver more, with a webinar based on insights from our Q2 Media Intelligence Report.
Hosted by Neustar’s Yosha Ulrich-Sturmat and Sprint’s Starla West, this event will show you how to leverage recent shifts in the digital advertising landscape to generate dramatic increases in performance.
We invite you to register today to learn…
Why social media’s cost efficiency continues to rise
Social demonstrated the best cost efficiency in Q2, indexing 70% cheaper than the industry average and showing a 32% decrease in cost quarter over quarter. This trend stems in part from the growing use of efficient DSPs to access social impressions on exchanges.
The best channels for reaching more new people
Social drastically outperformed the indexed average on our Reach Efficiency Index in Q2. Its ability to reach exclusive users (not seen on other channels) also improved by 65% quarter over quarter, outperforming the closest competing channel by x2.86.
How different channels impact your customers’ journey
This year, we’ve seen every channel become more effective at what it does best. Social and networks have increased their presence in advertisers’ upper funnels (the awareness stage) while exchanges continue to touch customers at the moment of conversion.
Why the ‘click’ may no longer be your best metric
In a quick study from the healthcare industry, our Q2 report showed that consumers who viewed ads converted 2900 percent more often than campaign averages, while those who clicked on ads converted just 100 percent more. We also found significant differences between the click and view audience demographics.