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At 11 AM local time MarketShare hosted a breakout session introducing the new cross-channel attribution and optimization platform, MarketShare 360.

Speakers included: Wes Nichols, MarketShare CEO; Amit Paunikar, MarketShare VP of Product Management; Anupam Singh, MarketShare VP of Technology; and Mikel Chertudi, Adobe Senior Director of Global Media & Demand Marketing

MarketShare CEO Wes Nichols introducing the new cross-channel marketing attribution platform, MarketShare 360

MarketShare CEO Wes Nichols introducing MarketShare 360

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Full house at the breakout session

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MarketShare VP of Product Management, Amit Paunikar, introduces the MarketShare 360 dashboard.

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Digital marketers learning about a true marketing attribution platform in MarketShare 360

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Adobe's Mikel Chertudi discussing their challenges with cross-channel attribution and Adobe's partnership with Marketshare

For more information, please visit www.marketshare.com/360 or read the Marketshare 360 Press release.