The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012
At 11 AM local time MarketShare hosted a breakout session introducing the new cross-channel attribution and optimization platform, MarketShare 360.
Speakers included: Wes Nichols, MarketShare CEO; Amit Paunikar, MarketShare VP of Product Management; Anupam Singh, MarketShare VP of Technology; and Mikel Chertudi, Adobe Senior Director of Global Media & Demand Marketing
MarketShare CEO Wes Nichols introducing MarketShare 360
Full house at the breakout session
MarketShare VP of Product Management, Amit Paunikar, introduces the MarketShare 360 dashboard.
Digital marketers learning about a true marketing attribution platform in MarketShare 360
Adobe's Mikel Chertudi discussing their challenges with cross-channel attribution and Adobe's partnership with Marketshare