Neustar and Experian Announce Omnichannel Onboarding Partnership
Experian Marketing Services, a recognized leader in data-driven marketing, and Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today unveiled a new partnership that gives marketers advanced data onboarding solutions that can be used to enhance addressable coverage and expanded activation options across direct match partners in addressable media channels, including mobile, display, email and TV.
"Marketers know that they need to be data-driven. They also know that it's time to move beyond simple CRM customer file matching. They want to use more meaningful data, like customer transactions. They want to use all the tools in their toolbox — especially omnichannel tools," said Ted Prince, senior vice president, corporate development, Neustar. "Together with Experian Marketing Services, we are offering an end-to-end omnichannel solution from onboarding to activation that will give advertisers the best ability to utilize their data to deliver the best connected customer experiences to real audiences across multiple channels and devices. We're excited to see what clients can do with the power of our partnership."
Read the full press release here: