Today, IBM announced MarketShare as an anchor partner in a just-introduced data discovery and question-and-answer capabilities for Watson Analytics.

In collaboration with MarketShare and other industry partners, IBM is introducing new data discovery models – called Expert Storybooks – that will help guide users on how to understand, learn and reason with different types of data sources for more effective predictive decision making.

Central to that initiative will be a MarketShare - powered Storybook for marketing analytics. The Storybook will help marketers achieve a clear understanding of how their investment strategy compares to industry standards, as well as a view into how to optimize investments across online and offline media channels such as TV, paid search, digital display, online video, radio, print, and others.

Expert Storybooks for Watson Analytics will be available in Beta in November 2015. To learn more about Expert Storybooks and Watson Analytics, visit www.watsonanalytics.com.