Learn to Tune into Addressable TV
It’s time for advertisers to reimagine how they think about TV. Through addressable advertising technology, TV can now deliver many of the benefits typically associated with digital--more granular targeting and the ability to tie ad exposure to results. But where exactly does addressable TV fit in a typical media buy? And how can it complement your current TV media strategy?
Join Neustar’s Director of TV Solutions Lock Dethero and guest Prasad Joglekar, Head of Data & Analytics for Dish, as they discuss the value of addressable TV and why advertisers need to pay attention. You’ll gain a better understanding of:
- How marketers approach addressable TV today, and what they should think about moving forward
- The ideal use case for an addressable TV campaign, and what marketers should consider when planning
- The difference in value between a national campaign and an addressable TV campaign, and how they complement each other
- How programmatic technology will play a role in the future of addressable TV.
Register now for “Tune into Addressable TV: Incorporate Addressable Targeting and Data Science in Your TV Buys,” Wednesday, July 13, 1 p.m. ET.