It’s time for advertisers to reimagine how they think about TV. Through addressable advertising technology, TV can now deliver many of the benefits typically associated with digital--more granular targeting and the ability to tie ad exposure to results. But where exactly does addressable TV fit in a typical media buy? And how can it complement your current TV media strategy?

Join Neustar’s Director of TV Solutions Lock Dethero and guest Prasad Joglekar, Head of Data & Analytics for Dish, as they discuss the value of addressable TV and why advertisers need to pay attention. You’ll gain a better understanding of:

  • How marketers approach addressable TV today, and what they should think about moving forward
  • The ideal use case for an addressable TV campaign, and what marketers should consider when planning
  • The difference in value between a national campaign and an addressable TV campaign, and how they complement each other
  • How programmatic technology will play a role in the future of addressable TV.

Register now for “Tune into Addressable TV: Incorporate Addressable Targeting and Data Science in Your TV Buys,” Wednesday, July 13, 1 p.m. ET.