Record growth in cloud computing has created an enormous opportunity for channel partners as customers shift away from traditional on-premises IT infrastructure and continue to rapidly adopt hybrid or cloud-based models.

According to IDC Chief Analyst Frank Gens, 60 percent of enterprise IT workloads will be off premises by 2018, and 85 percent of enterprises will commit to a multi-cloud architecture model (80 percent by 2017). By 2020, more than 70 percent of revenues for cloud service providers will be mediated by channel partners/brokers.1

With the cloud adoption lifecycle hitting its stride, channel partners have a big role to play to unlock the opportunity by expanding their cloud offerings and focusing on critical investment areas, like security and critical infrastructure.

Today Neustar is excited to announce the launch of our cloud channel program, which enables our ecosystem, cloud security platform, and cloud security specialist channel partners to sell a broader, more relevant selection of security solutions to meet their customers’ changing needs. The Neustar Cloud Security Partner Program allows its channel partners to capitalize on the growing adoption of cloud security solutions.

“This is an exciting day for Neustar. After an overly long coming of age, delivering security and infrastructure services via the cloud has become a pillar in the business plans of high-growth channel partners,” said Lee Finck, VP Worldwide Channels at Neustar. “Our new channel program takes advantage of this timing by providing a mature, well-proven portfolio of services to complement our partners’ existing solution stack with best-in-class offerings for DNS, DDoS mitigation and IP Intelligence products.”  

With over 20 years of channel experience, Finck has helped design the Neustar Cloud Security Partner Program so that we go back to basics and focus on offering the core elements of the most successful partner go-to-market approaches.

  • Partners are complementary to our existing sales model — no channel conflict
  • Offers flexible product delivery — cloud, hybrid, on-premises, we’ve got it
  • And, it’s just plain simple to work with us — no confusing elements, just robust deal registration and dedicated Partner Account Managers

By using Neustar as a cloud service partner, companies enjoy secure access to a partner portal, personalized training and support, joint go-to-market planning, automated opportunity registration, marketing tools/assets, and an MDF for ecosystem partners.

Neustar is looking for a select group of channel partners in complementary markets, with specific geographic and vertical expertise. We believe that partnerships are built on shared opportunities and shared responsibility. If both parties have “skin in the game”, there is a far better chance of success.  

To discuss a working and profitable relationship with Neustar, please write us at partners@neustar.biz.