"Top Level Domains" Articles

How should I present .brand domains in advertising?

by Tony Kirsch April 17th, 2017

Let’s have a look at a few of the options for presenting dotbrand domains in advertising and see if we can uncover what the best option is for you. Read Full Article

Google uses its .brand to commit to going green

by Tony Kirsch January 24th, 2017

Google has made a real splash with its renewable energy targets – and it has tied this announcement to a new .google domain name. Read Full Article

Super Bowl 50 Ads Reimagined with New Top-Level Domains

by Lori Anne Wardi February 10th, 2016

The call to action used in any Super Bowl spot can make or break the investment. Domain names were prominently featured in 35 percent of the ads, a testament to the important role that domain names continue to play in the overall marketing mix. Top-level domains made their Super Bowl debut this past Sunday. Here are just a few Super Bowl domain names reimagined through a new top-level domain filter. Read Full Article

Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

by Lori Anne Wardi September 30th, 2015

When you think of a really good taco, you probably think “fresh, spicy, and fun.” That seems to be exactly what Taco Bell had in mind with the launch of its brand new website and online restaurant: ta.co. The launch of ta.co is a great reminder to brands everywhere that the letters to the right of the dot can be a powerful way to customize your brand, engage with your audience, and build brand loyalty. Read Full Article